PPC Campaign Setup and Optimization
PPC Campaign Setup and Optimization
- Campaign Types:
- a. Sponsored Products
- b. Sponsored Brands
- c. Sponsored Display
- Keyword Targeting:
- a. Manual Targeting
- b. Automatic Targeting
- c. Negative Keywords
- Bid Management and Budget Optimization:
- a. Daily Budget Allocation
- b. Dynamic Bidding
- c. Bid Adjustments
- Targeting Strategies
- a. Product Targeting
- b. Audience Targeting
- Campaign Optimization and Monitoring
- 1. Performance Analysis: Monitor KPIs such as ACOS (Advertising Cost of Sale), CTR (Click-Through Rate), and ROAS (Return on Ad Spend).
- 2. Keyword Optimization: Identify high-performing keywords and add them to manual campaigns for better control. Pause or reduce bids for low-performing keywords.
- 3. Ad Placement Analysis: Determine whether ads perform better in top-of-search placements or elsewhere and allocate budgets accordingly
