STORE MANAGEMENT,
ADVERTISING & OPTIMIZATION
Product Research and Analysis
- Competitor Analysis: Study competitor listings to identify pricing, keywords, and strategies.
- Keyword Research: Use tools like Helium 10, Jungle Scout, or Amazon's keyword tools to identify high ranking and relevant keywords.
- Market Analysis: Assess demand, trends, and opportunities for products in the seller’s category.
Product Listing Creation
- Title Optimization: Craft attention-grabbing, keyword optimized titles.
- Bullet Points: Write clear, compelling, and benefit driven bullet points.
- Descriptions: Provide detailed, keyword-rich descriptions with a focus on product features and benefits.
Image Optimization and Design
- Product Photography: Arrange or advise on high quality images that meet Amazon's guidelines.
- Image Editing: Enhance images to look professional (white background, proper lighting, etc.).
- Infographics: Design images that convey features, benefits, and comparisons
Listing Optimization (SEO)
- Title Optimization: Craft attention-grabbing, keyword optimized titles.
- Bullet Points: Write clear, compelling, and benefit driven bullet points.
- Descriptions: Provide detailed, keyword-rich descriptions with a focus on product features and benefits.
Enhanced Brand Content (EBC)
- A+ Content Creation: Develop visually appealing and brand focused content for professional sellers or brand-registered accounts.
- Product Storytelling: Highlight the brand's story, unique value propositions, and benefits
Amazon Storefront Design
- Custom Storefront Creation: Build a professional and visually engaging Amazon storefront for brand-registered sellers.
- 1. Highlight product categories and bestsellers.
- 2. Include high-quality banners, lifestyle images, and promotional graphics
- Brand Story Integration: Design a page layout that effectively communicates the brand’s story and values.
- Page Layout Optimization: Create user-friendly navigation and logical product grouping . Add featured sections like "Best Sellers," "New Arrivals," and "Special Offers.“
- Graphic Design for Storefront: Use custom graphics, infographics, and videos to create a unique look. Incorporate brand colors, fonts, and themes for consistency.
- Mobile Optimization: Ensure the storefront is fully responsive and visually appealing on mobile devices
PPC Campaign Setup and Optimization
- Campaign Types:
- a. Sponsored Products
- b. Sponsored Brands
- c. Sponsored Display
- Keyword Targeting:
- a. Manual Targeting
- b. Automatic Targeting
- c. Negative Keywords
- Bid Management and Budget Optimization:
- a. Daily Budget Allocation
- b. Dynamic Bidding
- c. Bid Adjustments
- Targeting Strategies
- a. Product Targeting
- b. Audience Targeting
- Campaign Optimization and Monitoring
- 1. Performance Analysis: Monitor KPIs such as ACOS (Advertising Cost of Sale), CTR (Click-Through Rate), and ROAS (Return on Ad Spend).
- 2. Keyword Optimization: Identify high-performing keywords and add them to manual campaigns for better control. Pause or reduce bids for low-performing keywords.
- 3. Ad Placement Analysis: Determine whether ads perform better in top-of-search placements or elsewhere and allocate budgets accordingly
